個性化服務(wù)系統(tǒng)是一種由多種WEB挖掘技術(shù)構(gòu)成的基于用戶使用的站點個性化系統(tǒng)。該系統(tǒng)使用事務(wù)聚類、使用聚類和關(guān)聯(lián)規(guī)則技術(shù)等數(shù)據(jù)挖掘技術(shù)分析用戶訪問模式，并結(jié)合用戶當前訪問情況提供實時化個性服務(wù)。實驗結(jié)果說明，個性化服務(wù)系統(tǒng)具有較好的性能。
關(guān) 鍵 詞 事務(wù)聚類; 關(guān)聯(lián)規(guī)則; 會話; 推薦引擎

Abstract PWICE is a usage-based Web personalization system taking account the full spectrum of Web mining technique. The system uses transaction clustering,usage clustering,and association rule discovery to extract usage knowledge from server log file, and combine with the current status of an ongoing Web activity to perform real-time personalization. Experiments show the system has good performance.
Key words transaction clustering; association rule; session; recommending engine